Job Description
Brand Marketing and Events Coordinator
Balliol Building, Liverpool
Full-Time, Permanent
£26,022 to £28,255
40 days holiday + 8 bank holidays
Local Government Pension Scheme (LGPS)
Access to Medicash and a wide range of staff benefits
Join an Outstanding Team
At Hugh Baird College, an Ofsted Outstanding provider, we are committed to inspiring, challenging, and transforming lives. Our students are at the heart of everything we do, and we foster a workplace where ideas are valued, creativity is nurtured, and professional growth is supported.
About the role
We’re looking for an enthusiastic and innovative Brand Marketing and Events Coordinator to support the promotion of our Higher Education and A-level offer. If you’re experienced in marketing, events and content creation, and thrive in a fast-paced environment, we’d love to hear from you.
You will take the lead on planning and delivering marketing activity across digital, print and live events, supporting recruitment and engagement while ensuring brand consistency and compliance.
Interested candidates are advised to apply early, as the vacancy will close once the right candidate is found.
Key responsibilities
- Develop and deliver short- and long-term marketing plans.
- Plan, coordinate and deliver a wide range of events, including open events, enrolment events, graduation ceremonies, VIP visits and award events
- Create engaging marketing content including graphics, photography and video for digital and social channels
- Work collaboratively with curriculum teams, design and digital colleagues, and external partners
- Act as the key marketing contact for partner HEIs, ensuring brand compliance and approvals
- Support social media and website content development to increase engagement and reach
- Produce and manage targeted marketing publications and promotional materials
- Evaluate campaign effectiveness and contribute to market research activity
What we’re looking for
Essential
- A degree (or equivalent) in Marketing, Business or a related subject
- Strong communication skills, both written and verbal
- Ability to manage multiple priorities and work effectively under pressure
Desirable:
- Experience in a marketing role within a customer-focused environment
- Experience of coordinating events
- Experience of digital marketing, social media and email campaigns
- Understanding of the post-16 or post-18 education sector
Please see the attached person specification for the full criteria
Rewards and Benefits at Hugh Baird College
Why Join Hugh Baird College?
When you join us, you become part of a caring and supportive community that prioritises employee wellbeing, development, and recognition. Here are some of the benefits available to you:
Generous holiday allowance
Up to 50 days annual holiday allowance, excluding bank holidays.
Flexible Working
We offer flexible working options depending on the business need, which can provide a better work-life balance for our employees.
Medicash
Access to Medicash’s health plans which are designed to look after you and your family by boosting your access to treatment and support.
Pension Scheme
You will have access to two of the best pension schemes in the country, the Teachers' or the Local Government Pension schemes, depending on your role with us.
Professional Development
We are committed to providing continual professional development, with both formal and informal opportunities designed to enhance your skills, knowledge and career growth.
Industrial Commercial Updates
Our teachers receive 35 hours per year to choose a commercial operation to visit with a view to bringing new innovative ideas back to the College.
Reward and Recognition
Our 'Get Recognised' employee reward scheme enables continuous acknowledgement of employee contributions, and our annual staff celebration event highlights colleagues who consistently embody our values.
Lifestyle Fitness Gym
You will have discounted access to our fully-equipped and modern on-campus Lifestyle Fitness gym.
Health and Wellbeing
You will have opportunities to take part in staff groups such as yoga, walking and meditation. You will also have access to Mental Health support and a Cycle to Work scheme.
Travel
You can take advantage of discounted rail travel or bus travel, interest-free season ticket loans for public transport services and free on-campus parking.
Retail Discounts
You will have access to offers to cashback and discounts at well-known retailers.
Blue Light Card
You may be eligible to apply for a Blue Light card, giving you access to exclusive discounts.
