Job Description
Job: Sales Manager – New Car Sales
Location: Liverpool
Salary: £55,000 Basic | OTE £85,000+ (Realistic £100,000)
Hours: Average 5-day week | 1-in-2 Saturdays
About the Role
We are recruiting on behalf of our client for an experienced and driven Sales Manager to lead a high-performing new car sales team within a fast-paced, premium retail environment.
This is an excellent opportunity for a proven automotive Sales Manager to take ownership of performance, develop a successful team, and deliver a first-class customer experience. You’ll be working within a well-established business that provides strong operational support, consistent stock availability, and clear processes to help you succeed.
Key Responsibilities
Lead, motivate, and develop a team of Sales Executives
Drive sales performance, profitability, and achievement of KPIs
Manage stock levels, pricing, and margins effectively
Ensure full compliance with FCA regulations and sales processes
Deliver a professional, customer-first sales experience
Coach and mentor team members to build capability and confidence
Work closely with senior leadership on business strategy and performance improvement
What We’re Looking For
Proven experience in an automotive Sales Manager role
Strong leadership and team development skills
Commercial awareness with the ability to drive profitability
A customer-focused and results-driven mindset
Good understanding of compliance and FCA requirements
Full UK driving licence
What’s on Offer
£55,000 basic salary with realistic OTE of £85,000+
Opportunity to earn £100,000+ through strong performance
35 days annual leave (including bank holidays)
Ongoing training and professional development
Clear career progression opportunities
Company car scheme and employee discounts
Private healthcare and wellbeing support
Company pension and life assurance
Employee rewards, recognition schemes, and events
Working Pattern
Average 5-day working week
2-week rotating shift pattern
1-in-2 weekend rota (Saturday working included)
Apply Now
If you’re an experienced automotive Sales Manager ready to lead from the front and drive results in a high-performing environment, we’d love to hear from you.
Benefits:
- Company car
- Company pension
- Cycle to work scheme
- Free parking
- On-site parking
Experience:
- Motor Sales Manager: 2 years (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
