Job Description
Sales Manager - New Car BMW Sales
Average 5 day week | 1‑in‑2 Saturdays | OTE £86,000
At Williams, our Sales Managers do far more than deliver results, they inspire teams, drive performance and create an outstanding customer journey.
Based in our new car department at Williams Liverpool, this role offers the chance to lead from the front in a fast-paced, premium retail environment.
This is more than a traditional Sales Manager role. At Williams, you’ll lead a team within a high‑performing, premium brand environment, supported by strong stock availability, clear processes and a business that invests in both its people and its performance.
Earnings potential & progression
You will be on a competitive salary alongside a realistic and achievable commission structure.
With an OTE of £86,000 and the opportunity to overachieve and earn up to £100,000
Working pattern
You will work a 2-week rotating shift pattern, an average of 5 days per week, with a 1-in-2 weekend rota giving you a manageable working pattern.
About the Sales Manager Role
As Sales Manager, you’ll lead and develop a team of Sales Executives, driving performance, professionalism and customer outcomes across a busy new car sales operation.
You’ll work closely with senior leaders to execute strategy, maximise profitability and continually improve performance.
What you’ll be doing as Sales Manager
- Leading and developing the sales team to achieve targets and deliver excellent customer experiences
- Managing sales performance, stock, margins and FCA compliance
- Coaching and supporting individuals to develop capability and confidence
- Driving a professional, customer-first sales culture
- Contributing to wider business planning and improvement initiatives
What we’re looking for
- Proven experience in an automotive sales management role
- Strong leadership and people-development capability
- Commercial awareness and strategic thinking
- A customer‑focused, compliance-driven approach
- A full UK driving licence
We’re looking for a Sales Manager who can lead from the front, develop people and consistently deliver results in a premium retail environment
What we offer
- OTE £86,000 with opportunity to overachieve and earn up to £100,000
- Generous annual leave - 35 days paid holiday (including Bank Holidays),
- Extensive training and ongoing coaching
- Clear career progression opportunities across the Group
- Prestige staff car options and staff discounts across the Group
- Modern facilities and a professional, supportive team environment
- £1,000 employee referral bonus for introducing great people to the business
- Private Healthcare
- Medicash healthcare scheme to support everyday health costs
- Employee Assistance Programme (EAP) offering confidential support, advice and counselling
- Wellbeing courses and support to help you look after your physical and mental health
- Company pension scheme and life assurance cover for long‑term security
- Employee reward and recognition schemes celebrating great performance
- Annual Williams summer staff event and children’s Christmas party
Why work for Williams
Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car.
We’re proud of our people, our heritage and our core beliefs and we’re always looking for talented, driven individuals to help shape our next chapter.
Interested?
If you’re an experienced automotive sales manager looking for a role where you can drive performance, develop people and influence results, we’d love to hear from you.
Apply now and join us in delivering The Difference is Williams as our new Sales Manager!
