Job Description
Graduate Digital Marketing Executive
Full Time - Permanent
Southport and Hybrid
£26,200 - £28,000 per annum
An exciting opportunity has become available for a graduate digital marketing executive to join the experienced and talented team at Dovehaven Care Homes. Dovehaven are a family owned business based in Merseyside with a portfolio of 23 homes established over 40 years. We are currently experiencing a period of growth and we would love a talented Marketing graduate to come and join us in our next big chapter!
Job Role Summary
The Graduate Digital Marketing Executive will support Dovehaven’s digital marketing strategy through high-quality content creation, social media management and campaign delivery across the group.
This role is suited to an early-career marketing professional looking to build experience in a fast-paced, purpose-driven environment, with responsibility for supporting brand visibility, recruitment marketing and occupancy-focused campaigns.
Responsibilities and Duties:
- Create, manage and schedule engaging digital content across social media platforms
- Independently visit homes and events to capture high-quality photo and video content
- Write copy for blogs, newsletters, recruitment campaigns and digital communications
- Support recruitment marketing and employer brand campaigns
- Assist with website updates, SEO and digital optimisation activity
- Monitor digital performance and produce basic analytics reports
- Support campaign planning, content calendars and marketing initiatives
- Ensure all content aligns with Dovehaven’s brand standards and values
- Work collaboratively with homes and operational teams across the group
Education / Qualifications
Essential
- Degree in Marketing, Communications, Media, Journalism or similar subject
Desirable
- Additional qualifications or certifications in digital marketing, content creation or social media
- Relevant placements, internships or freelance work
Experience & Skills
Essential
- Strong written communication and copywriting skills
- Confident creating content across digital and social platforms
- Ability to work independently and manage workload effectively
- Strong organisational and time management skills
- Confident communicating with stakeholders across the business
- Full UK driving licence and willingness to travel between homes
Desirable
- Experience using Canva, Adobe Creative Suite, CapCut or similar platforms
- Basic photography and video editing experience
- Understanding of SEO, analytics and digital marketing performance
- Experience managing social media accounts or campaigns
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